As an artist, designer and creator it's important that I stay up to date on applications, programs and other things I can use to create. As a marketer and communicator the same can be said because I need to be able to communicate to my audience in a manner that caters to what they want.
If I want to utilize social media to get my message out, it's important that I not only make sure my statement reaches my audience, but my visual content is designed in a manner that is easily readable. This is often a step missed in communication because we think we can just put our message out there by informal means, when in reality if we want to stand out it must be designed accordingly.
This requires training on a communicator and marketers part. An easily accessible application that is now available on a smart phone or tablet (and computer) is that of Canva.
"Canva is a user-friendly design tool that makes it possible for businesses, marketers, bloggers, and other individual professionals to create eye-catching images without graphic design experience." (Johnston, 2017). Visual communication is something that we must have training on.
"Visual communication is a must-have skill for all managers, because more and more often, it's the only way to make sense of the work they do." Harvard Business Review
If I want to utilize social media to get my message out, it's important that I not only make sure my statement reaches my audience, but my visual content is designed in a manner that is easily readable. This is often a step missed in communication because we think we can just put our message out there by informal means, when in reality if we want to stand out it must be designed accordingly.
This requires training on a communicator and marketers part. An easily accessible application that is now available on a smart phone or tablet (and computer) is that of Canva.
"Canva is a user-friendly design tool that makes it possible for businesses, marketers, bloggers, and other individual professionals to create eye-catching images without graphic design experience." (Johnston, 2017). Visual communication is something that we must have training on.
"Visual communication is a must-have skill for all managers, because more and more often, it's the only way to make sense of the work they do." Harvard Business Review
Resources
Johnston, M. (2017, September 14). Canva Review. Retrieved
from https://www.cmscritic.com/canva-review/
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